Keyword research
Identifying the terms your audience uses, which routinely differ from the ones the business uses internally.
Technology Division
Search Engine Optimization
Getting found by people already looking for what you sell. Slower than advertising, and considerably cheaper once it works.
What the work actually involves
Search optimisation is three things in a trench coat: fixing what stops search engines reading your site, working out what your customers actually type, and producing pages worth ranking.
None of it is quick. Meaningful movement takes months, and anyone promising a first-page position by a specific date is either guessing or planning to do something that will cost you the ranking later.
Services
On-page optimisation
Meta tags, headings, URL structure and internal linking, so crawlers can index the site properly.
Technical SEO
Site speed, mobile behaviour, architecture and the audit that finds what is quietly suppressing rankings.
Content
Pages written for the reader first and the search engine second, which is also what the search engine now rewards.
Link building
Earned links from credible sources. No networks, no purchases, nothing that turns into a penalty in a year.
Reporting
Rankings, traffic and conversions tracked monthly, so you can see whether it is working.
How engagements are priced
Packages are scaled to the size of the site and the competitiveness of the terms. A local business competing on a handful of phrases is a different exercise from a national retailer, and should not be priced as if it were the same.
The first step is an audit. It tells you what is wrong, what it would take to fix, and whether the return justifies the work. Some sites need a rebuild before optimisation is worth starting, and that is a more useful thing to know early.
Start with an audit.
You get a written assessment of what is holding the site back, whether or not you continue with us.
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